what we do
Brand Assessment
What do people actually think about your business? And how is each aspect of your business contributing to your brand as a whole? We assess the strength and potential of your brand from a 360° point of view. Essentials: Gap Analysis and Perception Analysis.
360° Brand Strategy
How do you want your audience to perceive your business? The Beyonder signature 360° Strategy is devised to align with your Business Strategy, empowering you to influence perception at every touch point, and guiding your business in ways that are better for your people, your business and the future. Essentials: Purpose, Value Proposition and Identity Strategy.
Brand Expression Design
First impressions matter. The way your business expresses itself through a logo, name, packaging etc. is what people first see, and a manifestation of what they can excpect from your business. Essentials: Brand Book, Visual Identity, Tone of Voice, Messaging and Storytelling.
Brand Driven Innovation
The most effective way to influence perception is by doing. We look into the shifts that matter to your business, explore new playing fields and pain points, and reshape your offering through product and service innovation, strategic partnerships or collaborations. Essentials: Design Thinking.
Communication
Going to market or need to expand your fanbase? We identify, build and activate your crowd (think communities, influencers, fans etc.) and communicate what you’re about. Essentials: Content, Storytelling and Influencer Marketing.